Lately, I’ve caught myself doing a kind of math I never used to do. When I think about something that might take five or ten years, I find myself thinking not only about what I could build or where it might lead, but about how old I would…
The internet needed content. AI needs to understand why yours matters. Craig Bramscher · July 2026 I was fortunate enough to participate in the dot-com era, back when every company suddenly needed a website and very few of us knew exactly why. We were building things as quickly as we could, occasionally with a business
For the first time in a long while, I find myself just a little less afraid. Maybe it’s the changing seasons—no more ice on the roads, warm sun through the windows. Each time I drive to the club, it feels a little bit easier. A bit more normal. But every so often, something still catches
I’ve always thought of myself as a solution guy. Not because I always have the answer. Most of the time I don’t. But I’ve always believed that if you give me enough time, enough books, enough conversations with smart people, and now a little AI, I’ll eventually find one. Somebody, somewhere, has already wrestled with
THE THINGS THAT MATTER MOST
Life doesn’t follow a business plan.
Some of the most important things I’ve written have nothing to do with business. They’re about Lauren and Brooks, our family, and finding our way through the unexpected.
I’ve spent my life following ideas into places I didn’t expect. Companies, motorcycles, new technology. And a few detours that taught me more than the straight roads ever could.